Head of Property, Facilities and Travel @ British International Investment & Aleto Trustee

Chief Human Resources Officer

Audience Growth Director, Metro.co.uk

Sofia is an audience development expert with a track record in creating digital strategies that highly engage news consumers and maximise revenue. Her passion for storytelling and engagement was ignited when she came across quality journalism in the form of comics, helping her realise that powerful stories should be accessible to all, whatever shape it takes. Currently Audience Growth Director at Metro, her initiatives have led to significant audience growth and efficiency. She has also delivered more than 300 hours of digital training to journalists across the UK, spearheaded new tools and partnerships, and optimized digital workflows in numerous newsrooms.

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